Fast fashion has a secured a center-stage spot as a major contributor to climate change— according to an article published in The Guardian in 2018, the fashion industry as a whole contributes more to climate change than the aeronautical and shipping industries combined, and much of this is thanks to fast fashion.
Fast fashion as defined by Phillip Picardi, the Chief Content Officer of Teen Vogue, is a series of chain retailers who look at what high fashion is putting on the runway and recreate those styles extremely quickly and cheaply, putting them into a “see-now, buy-now” environment. The biggest examples of these chain retailers are ZARA, FashionNova, H&M, and Topshop. And they are successful. Fast fashion is the only segment of the fashion industry that has grown in the last 15 years.













































