It was a sunny, bright day in the state of Louisiana and Leah Haile was leaving her job at Lamar Advertising in Baton Rouge early due to LSU competing in the National Championship football game in New Orleans. Around the office, everyone could feel the excitement of the game they had been anticipating all season long looming that night. Before departing, Haile was asked to be on call for the game, which meant she had a small window of time after the game to put up a “creative” on all billboards in New Orleans if LSU won. For Haile, this was the exact moment she realized that the digital advertising field never stops, even beyond her daily in-office demands.
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The MFJS Reporter -- Winter 2020 M-W 